ENHANCE Commercial Capability

ENHANCE has over 20 years of experience with building commercial capability in global FMCG and retail teams. All programmes can be delivered face to face, blended or fully virtual.

Revenue Management for Value Creation

ENHANCE helps you to find, create and capture value through its Revenue Management for Value Creation framework.

The proven successful approach includes working with the Sales, Marketing, Trade Marketing, Finance and Operations teams to understand how your consumers consume and your shoppers shop your products or services and in which channels, and what value means for them.

This diagnostic part is followed by working sessions to design the product/pack/price, trade investment and execution strategy, by channel, to capture this value in a sustainable way, responding instead of reacting to market challenges.

Examples of Value Creation programmes:

  • FMCG Household category (Germany)
  • FMCG Personal Care category (UK)
  • Food & Beverage Company (Turkey, Eastern Europe and Kingdom of Saudi Arabia)

Commercial Capability Training programmes

Examples of commercial training programmes:

  • Selling Skills
  • Personal Effectiveness
  • Communicating and Influencing
  • Customer Service Excellence
  • Creating Winning Teams
  • Negotiation Excellence
  • Virtual selling and negotiations

Global Partnership

ENHANCE works in partnership with FXL in the UK, a 25 year old L&D company with offices in 9 countries around the World. Together with FXL there is a team of 31 Facilitators across the globe.

Clients

Some of the clients Ingeborg has developed and/or facilitated programs for: