Enhance Commercial Capability

Enhance Commercial Capability

Enhance develops and facilitates WorldClass programmes , based on more than 20 years of experience with building capability in global FMCG and retail teams. All programmes can be delivered face to face, blended or fully virtual.

Revenue Management for Value Creation

Enhance helps you to find, create and capture value through the Revenue Management for Value Creation framework.

The proven successful approach includes working with the Sales, Marketing, Trade Marketing, Finance and Operations teams to understand how your consumers consume and your shoppers shop your products or services and in which channels, and what value means for them.

This diagnostic part is followed by working sessions to design the product/pack/price, trade investment and execution strategy, by channel, to capture this value in a sustainable way, responding instead of reacting to market challenges.

Examples of Value Creation programmes: 

  • FMCG Household category (Germany)
  • FMCG Personal Care category (UK)
  • Food & Beverage Company (Turkey, Eastern Europe and Kingdom of Saudi Arabia)

Commercial Capability Training programmes

Examples of commercial training programmes Enhance designs and facilitates:

  • Selling Skills
  • Personal Effectiveness
  • Communicating and Influencing
  • Customer Service Excellence
  • Creating Winning Teams
  • Negotiation Excellence
  • Virtual selling and negotiations
enhance-commercial-capability

Ingeborg Kroese and Benaifer Hussain

Global Partnerships

Enhance works in partnership with highly qualified and experienced associates across the globe. For example, with Mrs. Benaifer Hussain (ACIM, PGD CIM, MA) in Dubai, Middle East and Asia.

Enhance also works in partnership with FXL in the UK, a 25-year-old L&D company with offices in 9 countries around the World. Together with FXL there is a team of 31 Facilitators across the globe.

What clients have said:

“We have found Ingeborg to be a very strong facilitator of the program, having a wealth of experience in developing Revenue Management programs and ensuring the analysis and learnings were owned by our teams. She was able to build strong relationships with the multifunctional teams working on the programs, earning respect and cooperation along the way, to ensure a successful completion”

Anthony JenkinsReckitt

Clients 

Some of the clients I have developed and/or facilitated programs for: