Enhance Commercial Capability
Enhance develops and facilitates WorldClass programmes , based on more than 20 years of experience with building capability in global FMCG and retail teams. All programmes can be delivered face to face, blended or fully virtual.
Revenue Management for Value Creation
Enhance helps you to find, create and capture value through the Revenue Management for Value Creation framework.
The proven successful approach includes working with the Sales, Marketing, Trade Marketing, Finance and Operations teams to understand how your consumers consume and your shoppers shop your products or services and in which channels, and what value means for them.
This diagnostic part is followed by working sessions to design the product/pack/price, trade investment and execution strategy, by channel, to capture this value in a sustainable way, responding instead of reacting to market challenges.
Examples of Value Creation programmes:
- FMCG Household category (Germany)
- FMCG Personal Care category (UK)
- Food & Beverage Company (Turkey, Eastern Europe and Kingdom of Saudi Arabia)
Commercial Capability Training programmes
Examples of commercial training programmes Enhance designs and facilitates:
- Selling Skills
- Personal Effectiveness
- Communicating and Influencing
- Customer Service Excellence
- Creating Winning Teams
- Negotiation Excellence
- Virtual selling and negotiations